LIBRE

Distract, delay, to move, say and not say. In a word, misinform, giving the audience the illusion of being fully informed about everything. It 's the "strategy of manipulation "that the great American linguist Noam Chomsky, Theorist of communication engaged for years to expose the "manufacture of consent" to hit bestseller, even in a condensed Decalogue: ten moves, regularly repeated by the mass media to reassure the public spreading false certainties and sidetrack the search for truth . Practice, accuses Chomsky, that is now ingrained in the DNA of the media , reduced to planetary instrument of social control.

Techniques of manipulation : the first is the "strategy of distraction," primordial element of control of the company, "consists in diverting the public's attention from important issues and changes agreed by the political and economic elites, through the technique of flood or flooding continuous distractions and trivial information. " Strategy systematically carried out by newspapers and television: 'It is also necessary to prevent the public interest of the essential knowledge in the area of science, economics, psychology, neurobiology and cybernetics. " Objective: To maintain the public's attention diverted from the real social problems, imprisoned by issues of no real importance. And keep their minds occupied continuously, without time to think, 'return to the farm like other animals, "to quote the text" Silent Weapons for Quiet Wars. "

Second strategy of manipulation : to create problems and then offer solutions. The pattern: problem, reaction, solution."It creates a problem, a" situation "provided to cause a reaction from the public, with the aim that this is the principal of the measures that you want to accept." For example: let a spill-or step up urban violence, or arrange for bloody attacks, in order that the public itself require special security laws and policies the expense of liberty. "Or: create an economic crisis to accept the demotion as a necessary evil of social rights and the dismantling of public services."

Third step: the strategy of gradualism. "To accept an unacceptable degree - Chomsky notes - just apply it gradually dropped to a trickle, for consecutive years. E 'in this way that social and economic conditions radically new (neoliberal) were imposed during the decades of the '80s and '90s:Was minimal, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, so many changes that would cause a revolution if they had been applied at once. "

Another trick, the fourth, the strategy of delay. "Another way to accept an unpopular decision is to present it as" painful and necessary, "gaining public acceptance, in time, for future application." It 's easier to accept a sacrifice but a sacrifice immediate future, Chomsky argues, because the effort is not used immediately, and because the public, mass, always has a tendency to naively hope that "everything will be better tomorrow" and that the sacrifice required may be avoided. "This gives more time to public to get used to the idea of change and resigned to accept when the time comes. "

Basic (fifth step) refer to the public as to the children: "The majority of direct use to the general public speeches, topics, characters, and a pitch particularly for children, often close to the weakness, as if the viewer were a creature of a few years or mentally deficient. " The more you try to deceive the viewer, they tend to use a childish tone. Why? "If someone is addressing a person as if he were 12 years or less, then, according to suggestibility, this will tend, with a certain probability that a response or reaction, even without a critical sense: as that of a person of 12 years or less. "

Decisive in the handling , use of the Sixth Commandment: the emotional aspect of the narrative, which takes precedence over reflection. "Exploiting the emotion - Chomsky says - is a classic technique to cause a short circuit on a rational analysis and, finally, the critical sense of the individual.In addition, the use of emotional register opens the gateway to the unconscious to implant or inject ideas, desires, fears and fears, compulsions, or induce behavior. " Of course, you can subject the public to a child and emotional treatment for a condition, the seventh: keep in ignorance and mediocrity.

For Chomsky, it is necessary to ensure that the public is "incapable of understanding the technologies and methods used for its control and its slavery." The quality of education given to the lower social classes, Chomsky continues, must be the poor and mediocre as possible so that the scheduled distance of ignorance among the lower classes and upper classes is and remains impossible to fill. The public must remain ignorant and mediocre, and even (eighth move) welcomed its mediocrity: themedia push their public to believe that "it is fashionable to be stupid, vulgar and ignorant."

Low blow, the ninth strategy of manipulation : to strengthen the self-guilt. That is: 'To believe the individual that he is only guilty of his misfortune, because of its inadequate intelligence, his ability or his efforts. So instead of rebelling against the system Economically, the individual self-devaluation es'incolpa, which in turn creates a state of depression, one of whose effects is to inhibit its action. " And without action, Chomsky adds, "there is no revolution," there is no possibility of democratic change.

Over the past 50 years, rapid advances in science have generated a widening gap between the public's knowledge and those owned and used by ruling elites. Thanks to the biology, neurobiology and applied psychology, Chomsky concludes, "the system" has enjoyed an advanced understanding of human beings, in both its physical and psychological. The system was able to better understand the common person than he is known. "Getting to know people better than they know" is the last stronghold of the decalogue of manipulation . Fatal corollary: "In most cases, the system exerts greater control and a great power over individuals, more than the same individual exercises over himself" (info: www.megachipdue.info ).